UK Federal Credit Union Acquires Naming Rights for Esports Lounge, Theater

The University of Kentucky Federal Credit Union (UKFCU) and JMI Sports, UK’s multimedia rights partner, have announced a naming rights partnership with the university for the esports complex in The Cornerstone, a new multiuse facility now under construction at the corner of South Limestone and Winslow Street on campus.

The UK Federal Credit Union Esports Lounge and Theater will be the new home for UK’s burgeoning esports program and part of UK’s innovative plan to become a global leader in esports and higher education.

The 13-year naming rights deal further enhances a relationship that began when the UKFCU was founded in 1937 by members of the UK College of Agriculture (now the College of Agriculture, Food and Environment).

The theater features 100 seats on retractable risers, and the esports gamers lounge offers more than 50 PC-based gaming units and multiple console-play areas — allowing for daily use of the space as well as the ability to host esports tournaments and conferences. The flexibility of the facility will also allow for engagement in a variety of other activities.

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