Golden 1 Spends $120 Million for Sacramento Kings Arena Naming Rights

The Golden 1 credit union has signed a 20-year partnership with the team and the deal sees the arena named the Golden 1 Center. Financial terms were not revealed, but reports indicate the Kings will receive as much as $120 million over the term of the agreement.

The partnership includes exclusive benefits for Golden 1 members, including access to venue tours, ‘Fast Pass’ line access at concession stands, advanced ticket purchases, and discounts on merchandise and games.

Golden 1 Center will also include Golden 1’s 4,000 square foot flagship branch, which will have new technology and member features.

Golden 1 enjoys a federal tax exemption as it grows its business and promotes its image.

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