Texas Trust Credit Union has signed a landmark naming rights agreement with AEG Presents, one of the world’s largest live entertainment companies, to rename The Theatre at Grand Prairie. Effective immediately, the theatre – operated by AEG Presents and owned by the City of Grand Prairie – will be known as the Texas Trust CU Theatre at Grand Prairie.
The multi-year sponsorship was brokered by AEG Global Partnerships. Marquee signage for the newly named Texas Trust CU Theatre will be visible from I-30 to hundreds of thousands of people each week.
The two-level theatre features state of the art sound, lights, and LED video walls, as well as luxury suites with private bars for entertaining VIPs. Backstage features hospitality rooms and the 8,000-square-foot lobby can be used for receptions, dinners, galas, and private events and concerts.